Joan Trach, Chief Operating Officer

Joan Trach is the chief operating officer and vice president of Allstate Roadside Services. She is responsible for operations, including the tow provider network, assistance centers, service operations, process effectiveness and compliance.

Prior to coming to Allstate Roadside Services, Joan spent 14 years at Sears, where she served in several executive leadership roles. Her expertise is in network logistics and assistance center operations. While at Sears, she was accountable for developing and managing a nationwide provider network. She is performance-driven, with experience leading and achieving both superior customer experience and satisfaction across multiple value chains.

Joan earned a bachelor's degree in accounting from Indiana University of Pennsylvania.

Rob Johnson, On-demand Channel Director

Rob Johnson is the On-demand Channel Director for Allstate Roadside. In this key leadership role, Rob will continue the development and growth of two strategic programs.

The first is Good Hands Rescue®, which offers on-demand roadside assistance to people in their time of need, without requiring pre-paid coverage. Second is Good Hands Rescue Network, which brings innovative ways to serve consumers outside the traditional boundaries of roadside clubs. This program gets help to the scene more quickly by supplementing the traditional provider network with a directly sourced network of carefully vetted independent rescuers. Rob's team develops and manages the key elements of these programs, including value propositions, business models, digital marketing and financial performance and growth strategies.

Since joining Allstate in 2002, Rob has served in several roles in Strategy & Innovation including, leading the innovation team that collaborated with Allstate Personal Lines Claims to design and prototype QuickFoto Claim.

Prior to Allstate, Rob was an independent consultant specializing in process and technology design and communication.

Charlie Breit, Consumer Products Director

As Consumer Products Director, Charlie is responsible for strategic positioning, streamlining and growth of retail accounts, such as Allstate Insurance, AARP and others. The Consumer Products team is supported by Allstate Insurance Consumer Marketing and works with the Allstate enterprise to support strategic growth initiatives, including growing direct and agent roadside sales.

Charlie joined Allstate Roadside in 2016 as senior product manager to focus on retail product development, marketing and product innovation. Before joining Roadside, he was senior manager of Digital Marketing at Allstate Insurance and directed the digital marketing strategy, consumer web experiences and drove marketing innovation.

Before joining Allstate Insurance, Charlie served as vice president of Marketing at SurePayroll and director of Digital Marketing at Northwestern Mutual. He has more than nearly 20 years of experience in marketing, brand building, digital and setting strategies to deliver superior customer experiences.

Brian Dieringer, PMO and Compliance and Operational Risk Director

Brian leads the Program Management Office, Compliance and Operational Risk areas of Allstate Roadside. He is responsible for the coordination of major growth and operational initiatives, compliance and risk management, and business strategy.

Brian joined Allstate Insurance in 2002 as a business analyst in Customer Communications and has served in multiple roles across Allstate, primarily in Allstate Technology and Strategic Venture as well as Marketing and Product Management.

Prior to joining Roadside, Brian worked for several years in Allstate's Information Services Group helping to grow enterprise capabilities in data, reporting and analytics. He joined the Roadside technology organization in 2017 to lead data management and global engineering before moving into his current role in May 2019.

Prior to joining Allstate, Brian worked in multiple leadership positions at Franklin Templeton, including establishing software development best practices across their global locations.

Jason Stevens, Operations Support Director

As Operations Support Director, Jason is responsible for client billing, provider payment, provider administration support and provider compliance within Allstate Roadside.

Jason joined the Roadside team in 2013 as the financial planning and analysis leader before transitioning into his present role in 2015. Jason joined Allstate in 1999 and has held a variety of finance leadership roles both in the field offices across the country and at the corporate office in Northbrook supporting the property and casualty lines of business. He has a strong track record of collaborative analytical support, strategic planning and leadership development.

Patrick Soule, Information Technology Director and CIO

Patrick is responsible for leading all technology strategy and delivering on outcomes. He is a seasoned, energetic Information Technology and business operations leader with a proven record of delivering award-winning innovations in IT products. Patrick leads the development of IT best practices and executes large-scale business operations improvements for efficiencies and cost savings across the full range of IT services.

Patrick has over 30 years of experience in IT and has overseen several major technological initiatives at Allstate. He led the digital transformation within Allstate Roadside, Allstate's Enterprise IT Service Management (ITSM) strategy and optimization and designed and implemented a Production Support Operating Model.

Matt Gibson, New Business Models and Process Director

Matt leads Roadside's New Business Models and Processes team, and is responsible for developing, solutioning and implementing vehicle assistance programs across multiple industries and channels. He and his team bring new vehicle support technology to the business that transform offerings to meet the needs of the ever-changing auto and roadside industries.

Matt joined Allstate in 2009 as a vendor manager. In his previous role as client services leader, Matt was instrumental in driving a more strategic, data-centric approach in Account Management which positively impacted client relationships and implemented new client service offerings.

Prior to joining Allstate, Matt spent 11 years with G.E. Commercial Distribution Finance where he served as productivity and process excellence leader for Support Operations.

Matt's expertise lies in digitizing and modernizing legacy processes and increasing use of electronic data interchange for invoice processing.

Erin Elliott, Business Development Vice President

As Business Development Vice President, Erin is responsible for the development and growth of strategic relationships. She implements roadside programs that differentiate and optimize customer service modeling and delivers long-term growth plans. Erin recognizes the value of full engagement and a customized approach when building programs for companies in the consumer technology, membership, rental car, fleet management and OEM space.

Prior to joining Allstate, Erin managed strategic corporate accounts at Michelin. She led a total sales team retraining and rejuvenation effort for Michelin's sister company, TCI Tire Centers, as part of TCI's new go-to-market strategy. Erin has more than 20 years of experience in the automotive aftermarket both in the United States and Canada. She has successfully managed national sales teams, and has successfully launched programs in the government, retail, consumer tech, OEM and utility sectors.

Anthony Banks, Assistance Center Strategy Director

As Assistance Center Strategy Director, Anthony is responsible for driving Allstate Roadside's servicing strategy including digital innovation, operational efficiency and customer experience transformation.

Anthony joined Allstate Roadside in 2016 as an operations strategy leader with more than 12 years of experience in workforce management, reporting, analytics and service delivery optimization.

Prior to joining Allstate, Anthony served as workforce optimization leader at Allianz Global Assistance, a travel and consumer specialty insurance and assistance provider and division of Allianz SE. He has a proven track record of identifying operational efficiencies, driving omnichannel servicing capabilities and building complex workforce management models in support of operational excellence.